International business strategy

  • A.A. 2016/2017
  • CFU 8
  • Ore 40
  • Classe di laurea LM-52
Ernesto Tavoletti / Professore di ruolo - II fascia / Economia e gestione delle imprese (SECS-P/08)
Dipartimento di Scienze Politiche, della Comunicazione e delle Relazioni Internazionali

International Marketing

Obiettivi del corso

The course will provide a general, unifying framework to synthesize the valuable and practical
knowledge of the seminal articles about International Business Strategy published in the Harvard
Business Review, Sloan Management Review and California Management Review. The course will
show how this knowledge can be applied to real businesses engaged in international expansion
programmes, especially as they venture into high-distance markets.

At the end of the course the student: 1) will be able to understand the functioning and strategy of
multinational enterprises; 2) will be able to write a literature review on a relevant topic in
International Business Strategy;

Programma del corso

8 CFU for both attending and non-attending students:

Part I: Core concepts

1) The strategy of international business and its conceptual foundations;
2) A unifying framework to analyse international business strategy;
3) The critical role of firm-specific advantages;
4) The nature of home country location advantages;
5) The problem with host country location advantages;
6) Combining firm-specific advantages and location advantages in a multinational network;

Part II: Functional Issues
7) International innovation;
8) International sourcing and production;
9) International finance;
10) Managing managers in the multinational enterprise;

Part III: Dynamics of global strategy

11) Entry mode dynamics 1: Foreign distributors
12) Entry mode dynamics 2: Strategic alliance partners
13) Entry mode dynamics 1: Mergers and acquisitions
14) The role of emerging economies;
15) Emerging economies multinational enterprises;
16) International strategies of corporate social responsibility;
17) International Strategies of corporate environmental sustainability;

Testi (A)dottati, (C)onsigliati
  • 1.  (A) Alain Verbeke International Business Strategy, second edition Cambridge University Press, Cambridge (UK), 2013 » Pagine/Capitoli: the entire book
  • 2.  (A) Charles Hill International Business: Competing in the Global Marketplace, 10th Global Edition McGraw-Hill, New York, 2014 » Pagine/Capitoli: Chapter 13
  • 3.  (A) Robert M. Grant Contemporary Strategy Analysis, 9th Edition Wiley, UK, 2016 » Pagine/Capitoli: chapter 1
  • 4.  (C) Peter Buckley International Business Strategy: theory and practice Routledge, New York, 2015
Metodi didattici
  • Frontal lecturing, analysis of case studies, guidance to writing a literature review on a relevant
Modalità di valutazione
  • Both written and oral exam: the student will submit (at least three days before the exam to as a .pdf), present and discuss a 6,000-9,000 words literature review
    paper on a relevant topic in International Business Strategy. The paper will be evaluated on the
    basis of its originality, relevance, rigor, completeness and clarity. The exam aims at evaluating the
    student's ability in critical thinking, in writing a paper, in presenting and defending a paper.
Lingue, oltre all'italiano, che possono essere utilizzate per l'attività didattica

English is the only language for this course

Lingue, oltre all'italiano, che si intende utilizzare per la valutazione

English is the only language for this course