International Marketing

The course will provide a general, unifying framework to synthesize the valuable and practical
knowledge of the seminal articles about International Business Strategy published in the
Harvard Business Review, Sloan Management Review and California Management Review. The
course will show how this knowledge can be applied to real businesses engaged in
international expansion programmes, especially as they venture into high-distance markets.

At the end of the course the student: 1) will be able to understand the functioning and
strategy of multinational enterprises; 2) will be able to write a literature review on a relevant
topic in International Business Strategy or to use the acquired concepts, frameworks, and tools
in order to analyze the international strategy of a selected multinational enterprise;

8 CFU for both attending and non-attending students:

Part I: Core concepts

1) The strategy of international business and its conceptual foundations;
2) A unifying framework to analyse international business strategy;
3) The critical role of firm-specific advantages;
4) The nature of home country location advantages;
5) The problem with host country location advantages;
6) Combining firm-specific advantages and location advantages in a multinational network;

Part II: Functional Issues
7) International innovation;
8) International sourcing and production;
9) Managing managers in the multinational enterprise;

Part III: Dynamics of Global Strategy
10) Emerging economy of multinational enterprises
11) International strategies of corporate social responsibility
12) Internationa strategies of corporate environmental sustainability

• 1.  (A) Alain Verbeke International Business Strategy, second edition Cambridge University Press, Cambridge (UK), 2013 » Pagine/Capitoli: Chapters: 1, 2, 3, 4, 5, 6, 7, 10, 15, 16A, 16B
• 2.  (C) Charles Hill International Business: Competing in the Global Marketplace, 13th McGraw-Hill, New York, 2021 » Pagine/Capitoli: Chapter 12 (The Strategy of International Business )
• 3.  (C) Robert M. Grant Contemporary Strategy Analysis, 10th Edition Wiley, UK, 2018 » Pagine/Capitoli: chapter 1
• 4.  (C) Peter Buckley International Business Strategy: theory and practice Routledge, New York, 2015
• 5.  (C) Bartlett, C. A., & Beamish, P. W. Transnational management: text cases and readings in cross border management Cambridge University Press., Cambridge, UK, 2018

In addition to face-to-face teaching, in the first semester of the 2020/2021 academic year, students will be able to take advantage of additional materials, which will be uploaded to the OpenOLAT platform (https://online.unimc.it/dmz/).

• Frontal lecturing, analysis of case studies, guidance to writing a literature review or other paper
  on a relevant topic in International Business Strategy.

• Both written and oral exam: the student will submit (at least 72 hours before the exam to
  ernesto.tavoletti@unimc.it, as a .pdf named 'Name_Surname.pdf'), present and discuss a 6,000-9,000 words paper: a literature review paper (on a relevant topic in International Business Strategy) or a paper that uses the acquired concepts, frameworks and tools in order to analyze the international strategy of a selected multinational enterprise. The paper will be evaluated on the basis of its originality, relevance, rigor, completeness, and clarity. The exam aims at evaluating the student's ability in critical thinking, in writing a paper, in presenting and defending a paper.
  
  

English is the only language for this course

English is the only language for this course