There are no specific prerequisites

The course will:
Identify the main challenges associated with HR in Tourism;
Analyze targeted planning to determine and prioritize actions;
Explore multicultural competences needed to offer diversified services and products;
Understand the use of Artificial Intelligence practices in tourism destination management;
Study emotional intelligence soft skills;
Design team-activities to promote communication and team work.
Expected results:
Knowledge and understanding: Achieving originality in developing and applying new ideas in prospective professional contexts.
Applying knowledge and understanding: Implement problem solving abilities in practical contexts in new or unfamiliar environments.
Making judgements: Improve capacities to handle complexity and formulate policies even with incomplete data.
Communication: Enhance the knowledge based persuasion and communication with specialist and non-specialist audiences.
Learning skills: Develop self-confidence.

The course will explain the role of HR in Tourism industry. Define and discuss some of the major HR activities.
Study the professional and personal skills needed to be successful HR in Tourism.
Understand the value of Tourism Intelligence. Use of academic analysis to identify new trends and tourism topics.
Recognize different tourism products, marketing strategies and destination branding tactics;
Explore sustainable and responsible tourism practices.

The course will also stress on:

Examine the development of emotional intelligence as competitive asset in tourism and hospitality establishments;
Give a critical view on the use of Web Intelligence in Tourism;
Learn the role of Artificial Intelligence within the Travel Industry;
Enhance the knowledge based persuasion and communication with specialist and non-specialist audiences.
Define the steps in HR strategic visual planning for destination management.

• 1.  (A) Erdogan Koc, Bandirma Onyedi Emotional Intelligence in Tourism and Hospitality Eylul University, Turkey, 2019 » Pagine/Capitoli: 168
• 2.  (A) Mark Anthony Camilleri The Branding of Tourist Destinations: Theoretical and Empirical Insights University of Malta, Malta, 2018 » Pagine/Capitoli: Chapters: 1, 2, 3,4,5,6,11
• 3.  (C) Philip L. Pearce; Hera Oktadiana Delivering Tourism Intelligence: From Analysis to Action Vol: 11 Emerald Publishing Limited, U.K., 2019 » Pagine/Capitoli: 1,4,6,9,10

Will be studied the entire book: Emotional Intelligence in Tourism and Hospitality. During the course will be selected some chapters from: The Branding of Tourist Destinations. Theoretical and Empirical Insights.
Additional reading materials along with handouts, audio-visual, slides, might be provided during the course or it will be possible to download them from the teacher's web page.

• - Lectures dialogues
  - Exercises in small and medium group
  - Vision of audio-visual materials
  - Analysis of case studies
  - Production (educational project, presentation of a topic)
  
  The modalities of each course's provision, as well as the related teaching methodologies, may vary based on the eventual further Ministerial or University dispositions with reference to the health emergency.

• The exam is oral. It consists of a series of questions aimed at ascertaining the knowledge of the student on disciplinary contents/paradigms and methodologies presented in class as well as in the text books. Students will also present and discuss a case study using techniques explored in the course. During the exam will be evaluated: knowledge learning and critical understanding (50%), independent judgment (25%), communication skills (25%).

English

English