There are no specific prerequisites

After completing this module, students will be able to:
. Knowledge and understanding:
-Understand the importance of knowledge and creativity in the function of innovation and sustainable tourism development;
-Know about the impact and effectiveness of processes and phases of creation and innovation
. Applying knowledge and understanding:
-Achieve originality in developing and applying new strategies in prospective professional contexts;
-Analyse innovation and creative tourist entrepreneurship in the context of globalization;
. Making judgements: Improve capacities to handle complexity and formulate policies even with incomplete data.
. Communication: Enhance the knowledge based persuasion and communication with specialist and non-specialist audiences.
. Learning skills: Develop self-confidence.

The course focuses on the study of innovations and creativity related to tourism resources, products and services.
The course will stress on:
Recognize the professional and personal skills needed to be successful HR in tourism.
Examine emotional intelligence as competitive asset in tourism and hospitality establishments;
Use of academic analysis to identify new trends for tourism development in different parts of the world.
Recognize different tourism products, marketing strategies and destination branding tactics;
Explore sustainable and responsible tourism practices.

• 1.  (C) Erdogan Koc, Bandirma Onyedi Emotional Intelligence in Tourism and Hospitality Eylul University, Turkey, 2019 » Pagine/Capitoli: 168
• 2.  (C) Mark Anthony Camilleri The Branding of Tourist Destinations: Theoretical and Empirical Insights University of Malta, Malta, 2018 » Pagine/Capitoli: Chapters: 1, 2, 3,4,5,6,11
• 3.  (A) Richards G., Wilson J. Tourism, Creativity and Development Routledge, London, 2014 » Pagine/Capitoli: 1-200

Will be studied the entire book:Richards G., Wilson J.,Tourism, Creativity and Development .

Additional reading materials along with handouts, audio-visual, slides, might be provided during the course or it will be possible to download them from the teacher's web page.

• - Lectures dialogues
  - Exercises in small and medium group
  - Vision of audio-visual materials
  - Analysis of case studies
  - Production (educational project, presentation of a topic)
  
  The modalities of each course's provision, as well as the related teaching methodologies, may vary based on the eventual further Ministerial or University dispositions with reference to the health emergency.

• The exam is oral. It consists of a series of questions aimed at ascertaining the knowledge of the student on disciplinary contents/paradigms and methodologies presented in class as well as in the text books. Students will also present and discuss a case study using techniques explored in the course. During the exam will be evaluated: knowledge learning and critical understanding (50%), independent judgment (25%), communication skills (25%).

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