Stefania Mase'

Stefania Mase'

Professoressa a contratto
  • E-mail s.mase@unimc.it
  • Skype stefania_mase
 
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  • [in stampa] Cedrola, Elena, Fantini, G., Masé, S., Cultural distances, linguistic differences, and marketing: what challenges? in Linguistica e comunicazione d'impresa; Macerata, Eum; pp. 1 - 19
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2018 Masè, S., Cedrola, E., Davino, C., Cohen-Cheminet, G., Art-based secondary associations for luxury brands in LUXURY, THE ART OF CREATING EMOTIONS IN A FAST MOVING & GLOBAL WORLD; Montecarlo, International University of Monaco - INSEEC Business School; pp. 1 - 18
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Masé, S., Cedrola, E., Davino, C., Geneviève, Cohen-Cheminet, Consumers Reaction to Artification in Proceedings EMAC 2018; Glasgow, University of Glasgow - Emac; pp. 1 - 7
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Masè, S., Cedrola, E., Cohen-Cheminet, G., Is Artification Perceived by Consumers of Luxury Products? The Research Relevance of a Customer-Based Brand Equity Model in JOURNAL OF GLOBAL FASHION MARKETING; 1; Abingdon, Taylor & Francis; pp. 1 - 16 (ISSN: 2093-2685)
    01.01 Articolo in Rivista » scheda U-PAD
  • 2017 Masè, S., Silchenko, K, The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience in Fashion Branding and Communication: Core Strategies of European Luxury Brands; 2; New York, Palgrave Macmillan US; pp. 125 - 153 (ISBN: 978-1-137-52342-6,978-1-137-52343-3) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2017 Mase', Stefania, Geneviève, Cohen-cheminet, Cedrola, Elena, The process of artification for luxury brands searching for a new balance between ethics and aesthtics in LUXE ENJEUX, DEFIS ET PERSPECTIVES; 1; ISTEC - Ecole Superieure de Commerce et Marketing, pp. 1 - 24
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2012 E. Cedrola, S. Mase, Nets and networks supporting firms internationalization process in The proceedings of the International Conference Marketing Trends; 2012; Paris, Paris-Venice: Marketing Trends Association; pp. 1 - 33 (ISBN: 9782953281125) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
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