Stefania Mase'

Stefania Mase'

Professoressa a contratto
  • E-mail s.mase@unimc.it
  • Skype stefania_mase
 
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  • [in stampa] Cedrola, E., Silchenko, K., Masè, S., Arena Water Instinct: Innovation built-in the company DNA in Process innovation in the global Fashion Industry; New York, Palgrave Macmillan US; pp. 71 - 105 (ISBN: 978-1-137-52351-8)
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2019 Cedrola, E., Mase, S., SOCIAL INNOVATION TO ETERNIZE GENIUS IN LUXURY FAMILY FIRMS: EXPLORING THE ROLE OF TERRITORIAL VALUES AND PERSONALITY TRAITS in 4th International Family Business Research Forum; pp. 1 - 8
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Cedrola, Elena, Fantini, G., Masé, S., Cultural distances, linguistic differences, and marketing: what challenges? in Linguistica e comunicazione d'impresa. Linguaggi e competenze - Linguistics and business communication. Languages and competences - Linguistik und Unternehmenskommunikation. Sprachen und Kompetenzen; Macerata, Eum; pp. 105 - 127 (ISBN: 978-88-6056-579-2)
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2018 Masè, S., Cedrola, E., Cohen-Cheminet, G., Is Artification Perceived by Consumers of Luxury Products? The Research Relevance of a Customer-Based Brand Equity Model in JOURNAL OF GLOBAL FASHION MARKETING; 9 (3); Abingdon, Taylor & Francis; pp. 223 - 236 (ISSN: 2093-2685) [» web resource]
    01.01 Articolo in Rivista » scheda U-PAD
  • 2018 Masé, S., Cedrola, E., Davino, C., Geneviève, Cohen-Cheminet, Consumers Reaction to Artification in Proceedings EMAC 2018; Glasgow, University of Glasgow - Emac; pp. 1 - 7 (ISBN: 978-1-5272-1911-3)
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Masè, S., Cedrola, E., Davino, C., Cohen-Cheminet, G., Art-based secondary associations for luxury brands in LUXURY, THE ART OF CREATING EMOTIONS IN A FAST MOVING & GLOBAL WORLD; Montecarlo, International University of Monaco - INSEEC Business School; pp. 1 - 18
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2017 Masè, S., Silchenko, K, The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience in Fashion Branding and Communication: Core Strategies of European Luxury Brands; 2; New York, Palgrave Macmillan US; pp. 125 - 153 (ISBN: 978-1-137-52342-6,978-1-137-52343-3) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2017 Mase', Stefania, Cohen-cheminet, Geneviève, Cedrola, Elena, The process of artification for luxury brands searching for a new balance between ethics and aesthtics in LUXE ENJEUX, DEFIS ET PERSPECTIVES; 1; Parigi, ISTEC - Ecole Superieure de Commerce et Marketing; pp. 1 - 24
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2012 E. Cedrola, S. Mase, Nets and networks supporting firms internationalization process in The proceedings of the International Conference Marketing Trends; 2012; Paris, Paris-Venice: Marketing Trends Association; pp. 1 - 33 (ISBN: 9782953281125) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
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