Stefania Mase'

Stefania Mase'

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Cessato rapporto di lavoro con l'Ateneo
 
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  • 2019 Cedrola, E., Silchenko, K., Masè, S., Arena Water Instinct: Innovation built-in the company DNA in Process innovation in the global Fashion Industry; New York, Palgrave Macmillan US; pp. 73 - 98 (ISBN: 978-1-137-52351-8)
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2019 Cedrola, E., Mase, S., SOCIAL INNOVATION TO ETERNIZE GENIUS IN LUXURY FAMILY FIRMS: EXPLORING THE ROLE OF TERRITORIAL VALUES AND PERSONALITY TRAITS in 4th International Family Business Research Forum; pp. 1 - 8
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2019 Masè, S., Cedrola, E., Cohen, Cheminet, G., Sharma, A 30-Year-Long Relationship via the Art-based management perspective in Proceedings of EMAC 48th Annual Conference; pp. 1 - 25
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2019 Masè, S., Cohen-Cheminet, G., Cedrola, E., Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes in 2019 Global Fashion Management Conference; Parigi, Gamma Conference; pp. 1 - 15
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2019 Masè, S., Huaman Ramirez, R, Cedrola, E., Measurement Scale of Aesthetic Style: Scale Refinement and its Effect on Brand Quality and Brand Loyalty in 10th International Research Meeting in Business and Management; Nice, pp. 1 - 15
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Masè, S., Cedrola, E., Cohen-Cheminet, G., Is Artification Perceived by Consumers of Luxury Products? The Research Relevance of a Customer-Based Brand Equity Model in JOURNAL OF GLOBAL FASHION MARKETING; 9 (3); Abingdon, Taylor & Francis; pp. 223 - 236 (ISSN: 2093-2685) [» web resource]
    01.01 Articolo in Rivista » scheda U-PAD
  • 2018 Masé, S., Cedrola, E., Davino, C., Geneviève, Cohen-Cheminet, Consumers Reaction to Artification in Proceedings EMAC 2018; Glasgow, University of Glasgow - Emac; pp. 1 - 7 (ISBN: 978-1-5272-1911-3)
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Masè, S., Cedrola, E., Davino, C., Cohen-Cheminet, G., Art-based secondary associations for luxury brands in LUXURY, THE ART OF CREATING EMOTIONS IN A FAST MOVING & GLOBAL WORLD; Montecarlo, International University of Monaco - INSEEC Business School; pp. 1 - 18
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2018 Cedrola, Elena, Fantini, G., Masé, S., Cultural distances, linguistic differences, and marketing: what challenges? in Linguistica e comunicazione d'impresa. Linguaggi e competenze - Linguistics and business communication. Languages and competences - Linguistik und Unternehmenskommunikation. Sprachen und Kompetenzen; Macerata, Eum; pp. 105 - 127 (ISBN: 978-88-6056-579-2)
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2017 Masé, S., Cedrola, Elena, Louis Vuitton’s Art-based Strategy to Communicate Exclusivity and Prestige in Fashion Branding and Communication: Core Strategies of European Luxury and Premium Brands; New York, Palgrave Macmillan; pp. 155 - 184 (ISBN: 978-1-137-52343-3) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2017 Mase', Stefania, Cohen-cheminet, Geneviève, Cedrola, Elena, The process of artification for luxury brands searching for a new balance between ethics and aesthtics in LUXE ENJEUX, DEFIS ET PERSPECTIVES; 1; Parigi, ISTEC - Ecole Superieure de Commerce et Marketing; pp. 1 - 24
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2017 Masè, S., Silchenko, K, The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience in Fashion Branding and Communication: Core Strategies of European Luxury Brands; 2; New York, Palgrave Macmillan US; pp. 125 - 153 (ISBN: 978-1-137-52342-6,978-1-137-52343-3) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2017 Cedrola, Elena, Cohen Cheminet, G., Masé, S., Is the Artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model in Proceedings of the Global Fashion Management Conference; 1; Vienna, GFMC; pp. 1 - 5 (ISBN: 2288825X) [» web resource]
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2016 Masé, S., Cedrola, Elena, The process of artification for luxury brands searching for a new balance between ethics and aestethics in Visualizing consumer culture, commodifying visual culture in the English-speaking word; 1; Parigi, Université Sorbonne Nouvelle - Paris 3; pp. 1 - 10
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2015 Cedrola, Elena, Stefania, Masé, Geneviève, Cohen Cheminet, Le aziende del lusso a sostegno dell’arte: una visione strategica della relazione arte e impresa in Il Marketing al servizio delle città. Beni culturali e rivitalizzazione urbana; Roma, Società Italiana di Marketing; pp. 1 - 6 (ISBN: 9788890766244) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2015 S., Mase', Cedrola, Elena, Ar(Re)tailing: Retailers new art galleries? in Proceedings of the 14th International Congress Marketing Trends; 1; Parigi, ESCP Europe; pp. 1 - 15 (ISBN: 9782953281125)
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2015 Cedrola, Elena, Stefania, Masè, The Italian Network Contract of “Polo Alta Moda Area Vestina”: From a Territorial Net to a System of Excellences in Redesigning worldwide connections; 1; Newcastle, Cambridge Scholars Publishing; pp. 61 - 76 (ISBN: 9781443883801) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2014 Cedrola, Elena, Mase, S., La vocazione territoriale tra approccio sistemico e situazionista: analisi di una collaborazione culture driven tra aziende del made in Italy attraverso il caso del Contratto di Rete Polo Alta Moda Area Vestina in IL CAPITALE CULTURALE; 10; Macerata, EUM; pp. 585 - 612 (ISSN: 2039-2362)
    01.01 Articolo in Rivista » scheda U-PAD
  • 2013 Cedrola E., Masè S., , The Italian Network Contract of “Polo Alta Moda Area Vestina”: from a territorial net to a system of excellences in WCSA (World Complexity Science Academy) IV Conference; Tenerife Spain, 16th December 2013, WCSA (World Complexity Science Academy); pp. 1 - 16
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2012 E. Cedrola, S. Mase, Nets and networks supporting firms internationalization process in The proceedings of the International Conference Marketing Trends; 2012; Paris, Paris-Venice: Marketing Trends Association; pp. 1 - 33 (ISBN: 9782953281125) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
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