- A.A. 2018/2019
- CFU 6
- Ore 40
- Classe di laurea L-18
Language: The course is meant for students with an intermediate level of proficiency of the English language (CEFR: B1-B2).
ICT: The course is technology-enhanced; students need to be computer-literate and have a working e-mail address.
The course is designed for learners of English who want to discover a realistic approach to communication in today's organizations.
Students will learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations will demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, students will learn to navigate complex relationships and use current technologies. Students will master the skills to create presentation decks, manage their online reputation, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the course, students will develop a deeper understanding of themselves and how to communicate most effectively to reach their personal and professional goals.
Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
2. Team and Intercultural Communication.
3. Interpersonal Communication Skills.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Writing Process.
5. Improving Your Writing Style.
Part III: WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages
Part IV: REPORT WRITING.
9. Planning the Report and Managing Data.
10. Writing the Report.
Part V: ORAL AND EMPLOYMENT COMMUNICATION.
11. Oral Presentations.
12. Employment Communication.
The course is available for students attending classes in the classroom or at a distance: they will refer to the same course program.
- 1. (A) Amy Newman Business Communication: In Person, In Print, Online, 10th Edition Cengage Learning, 9781305500648 , 2017 » Pagine/Capitoli: 560
- 2. (C) Raymond Murphy English grammar in use - 4th Edition Cambridge University Press, Cambridge, 2012
- 3. (C) Michael McCarthy, Felicity O'Dell English collocations in use - Intermediate Cambridge University Press, Cambridge, 2005
Students are encouraged to use an electronic portfolio to provide evidence of learning. An e-portfolio provides a means of collecting, documenting, reflecting on, and sharing various experiences and texts (written, visual, multimedia, etc.). It would, at a minimum, be a record of the coursebook activities and projects attempted, responses to any differences between their "answers" to activities and the comments provided, and feedback and reflection on the projects carried out. But it could include any other examples of texts which students came across which they can relate, through commentary, to the theories in the textbook and which may be shared with other students. It might also contain general reflection on their responses to the coursebook and what they find most useful and interesting, or contentious. Through an e-portfolio students will create their own personal learning space for the course.
Teaching and learning is organized according to ILV methodology (Information / Laboratory / Verification), which provides informative moments, followed by analysis and reconstruction workshops that allow students to turn theory into practice, and develop reflective thinking on their own learning processes and products.
A mix of the following teaching techniques will be used:
- Case studies
- Group work
- Individual research
Students, both attending classes in the classroom and at a distance, may choose between two different Leaning Paths:
A. WALK-THROUGH PATH - A guided learning path walking students through the learning materials and requiring all assignments to be submitted before the exam.
B. SELF-DIRECTED PATH - A self-guided learning path leaving students free to study the learning materials at their own pace.