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Kulaga Barbara

Kulaga Barbara

 

Research fellow at Polytechnic University of Marche, with a grant on EU project management and research, and lecturer at University of Macerata.

PhD in Economics and Management at the Polytechnic University of Marche (2016-2019) with doctoral thesis "The role of Networks in the internalization process and EU funding access for the INVs".

Recent publications:

Kulaga, B., & Cardinali, S. (2022). The role of networks in accessing european funds aimed at the international development of INVs: an analysis of cases. Piccola Impresa/Small Business, (1).

Giovannetti, M., Cardinali, S., Kulaga, B., Amadio, G., “State of Art of HEI Sales Education in Digital Age: A Literature Review”, in “Fostering digital skills and competencies in Higher education” in collaboration con Pietrzykowski, M., Cardinali, S., Mühlmann, K. (2021). Editor: Bogucki Wydawnictwo Naukowe. ISBN 978-83-7986-376-1 (in press).

Kulaga, B., Cardinali, S. “Are networks a gateway to European funding? Considerations from a systematic literature review”, Open Journal of Business and Management, (Accepted, in press for Special Issue 67-Organizational and Business Management, March 2022)

Kulaga, B., Cedrola, E., “La Segmentazione di Genere nella moda: Reazioni Instagram alle Collezioni Genderless” in XVIII Convegno Annuale della Società Italiana Marketing,ISBN 978-88-943918-6-2

Kulaga, B., Cedrola, E., “From gender to genderless segmentation: what is happening in the luxury fashion industry?” in 2021 Global Fashion Management Conference GFMC/KSMS International conference (Seul). DOI: 10.15444/GFMC2021.03.03.01

Cardinali, S., Giovannetti, M. and Kulaga, B. “Using film process for Sales Education: the results of EU projects”, International Journal of Management Cases 23(3) 2021.

Kulaga, B., Cinti, A., Mazzocchini, F.J. “The Dark Side of Tourism's Implications on the 2016 Italian Earthquake: Results From a Structural Equation Modeling Study”, Journal of Strategic Innovation and Sustainability Vol. 15(7) 2020

  • 2024 Giovannetti, Marta, Hu, Lala, Kulaga, Barbara, Cedrola, Elena, AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE in Global Fashion Management Conference;
    04.02 Abstract in atti di convegno » scheda U-PAD
  • 2024 Cedrola, E., Kulaga, B., Li Pomi, G., Blockchain: technology transforming the fashion industry in Digital Transformation for Fashion and Luxury Brands: Theory and Practice: Palgrave; Cham, Palgrave Macmillan; pp. 27 - 46 (ISBN: 9783031355882,9783031355899,9783031355912) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2023 Gaweła, A., Giovannetti, M., Li Pomi, G., Stefańska, M., Olejnika, I., Kulaga, B., Cedrola, E., Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs in STUDIES IN HIGHER EDUCATION; on line; London, Taylor & Francis; pp. 1 - 20 (ISSN: 0307-5079) [» web resource]
    01.01 Articolo in Rivista » scheda U-PAD
  • 2023 Giovannetti, Marta, Cardinali, Silvio, Kulaga, Barbara, Amadio, Giulia, State of Art of HEI Sales Education in Digital Age: A Literature Review in Fostering digital skills and competencies in Higher education; Poznan, Bogucki Wydawnictwo Naukowe; pp. 100 - 135 (ISBN: 978-83-7986-376-1) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2023 Cedrola, E., Giovannetti, M., Li Pomi, G., Kulaga, B., Post quake: a territorial marketing approach to respond to natural disaster disruption in 22 nd International Marketing Trends Conference; Paris, ESCP; pp. 1 - 9 (ISBN: 978-2-490372-16-4) [» web resource]
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2023 Giovannetti, Marta, Kulaga, Barbara, Hu, Lala, Cedrola, Elena, Avatar fashion and cultural identity in the metaverse in Conference Proceedings "Marketing per il benessere, la salute e la cura", XX SIM Conference Firenze, 20-21 ottobre 2023; Digital Marketing; Roma, Società Italiana di Marketing; pp. 1 - 6 (ISBN: 978-88-947829-0-5) [» web resource]
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2022 Cedrola, E., Giovannetti, M., Li Pomi, G., Kulaga, B., Mlakar, A., Pavlakovič, B., Recovery and reconstruction after a natural disaster, using a territorial marketing approach in 17th International Conference of the Academy of Global Business Research and Practice Managing Business and Economic Recovery: Perspectives in Theory and Practice; 1; Dubai, Academy of Global Business Research and Practice; pp. 751 - 775 (ISBN: 979-8-9876701-0-1) [» web resource]
    04.01 Contributo in atti di convegno » scheda U-PAD
  • 2022 Kulaga, B., Cedrola, E., Gender stereotype and Influencers’ role in genderless fashion in Proceedings of the 5th International Conference on Gender Research; 5 1/2022; Reading, UK, Academic Conferences International Limited; pp. 317 - 321 (ISBN: 978-1-914587-29-0) [» web resource]
    02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
  • 2021 Cardinali, Silvio, Kulaga, Barbara, Giovannetti, Marta, Using the Film Process for Sales Education: The Results of an EU project in 17th International CIRCLE Conference, "Virtual Academic Reality”, 8th - 9th April, 2021, Online; Circle International; pp. 36 - 36 [» web resource]
    04.02 Abstract in atti di convegno » scheda U-PAD
  • 2021 Cardinali, Silvio, Kulaga, Barbara, Giovannetti, Marta, Using film process for Sales Education: the results of EU projects in INTERNATIONAL JOURNAL OF MANAGEMENT CASES; 23; Celtenham, Pallas Press; pp. 3 - 47 (ISSN: 1741-6264) [» web resource]
    01.01 Articolo in Rivista » scheda U-PAD
  • 2021 Cardinali, Silvio, Giovannetti, Marta, Kulaga, Barbara, Forzoni, Leonardo, Sales Tech Infusion: a case study in the medical device industry in 17th International CIRCLE Conference, "Virtual Academic Reality”, 8th - 9th April, 2021, Online; Circle International; pp. 54 - 54 [» web resource]
    04.02 Abstract in atti di convegno » scheda U-PAD
  • 2018 Cardinali, Silvio, Giovannetti, Marta, Kulaga, Barbara, The Role of Sales Stereotypes in Students’ Perception in 7th Research Symposium of the Society for the Global Business and Economic Development; Society for Global Business and Economic Development; pp. 338 - 338 (ISBN: 978-0-9797659-4-0) [» web resource]
    04.01 Contributo in atti di convegno » scheda U-PAD
  • SECS-P/08 - Economia e gestione delle imprese
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Aree: Europa
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  • Informazione non pervenuta
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  • Oggetto del finanziamento: Digitalisation for sustainable development of SMEs (DiSuDeSME)
  • Tipologia: 11.02 Progetti UE e internazionali
  • Bando competitivo: yes
  • Parole chiave: Digitalisation,SME's,sustainable development
  • Anno di avvio: 2022
  • Durata: 24
  • Sito Web:
  • Oggetto del finanziamento: ReTOURn - Recovery Tourism after Natural disasters - Riattivare il Turismo dopo un disastro Naturale
  • Tipologia: 11.02 Progetti UE e internazionali
  • Bando competitivo: yes
  • Parole chiave: Management,Natural Disasters,training,Turism
  • Anno di avvio: 2021
  • Durata: 30
  • Sito Web: https://retourn.eu/
  • Informazione non pervenuta