Kulaga Barbara
Kulaga Barbara
Research fellow at Polytechnic University of Marche, with a grant on EU project management and research, and lecturer at University of Macerata.
PhD in Economics and Management at the Polytechnic University of Marche (2016-2019) with doctoral thesis "The role of Networks in the internalization process and EU funding access for the INVs".
Recent publications:
Kulaga, B., & Cardinali, S. (2022). The role of networks in accessing european funds aimed at the international development of INVs: an analysis of cases. Piccola Impresa/Small Business, (1).
Giovannetti, M., Cardinali, S., Kulaga, B., Amadio, G., “State of Art of HEI Sales Education in Digital Age: A Literature Review”, in “Fostering digital skills and competencies in Higher education” in collaboration con Pietrzykowski, M., Cardinali, S., Mühlmann, K. (2021). Editor: Bogucki Wydawnictwo Naukowe. ISBN 978-83-7986-376-1 (in press).
Kulaga, B., Cardinali, S. “Are networks a gateway to European funding? Considerations from a systematic literature review”, Open Journal of Business and Management, (Accepted, in press for Special Issue 67-Organizational and Business Management, March 2022)
Kulaga, B., Cedrola, E., “La Segmentazione di Genere nella moda: Reazioni Instagram alle Collezioni Genderless” in XVIII Convegno Annuale della Società Italiana Marketing,ISBN 978-88-943918-6-2
Kulaga, B., Cedrola, E., “From gender to genderless segmentation: what is happening in the luxury fashion industry?” in 2021 Global Fashion Management Conference GFMC/KSMS International conference (Seul). DOI: 10.15444/GFMC2021.03.03.01
Cardinali, S., Giovannetti, M. and Kulaga, B. “Using film process for Sales Education: the results of EU projects”, International Journal of Management Cases 23(3) 2021.
Kulaga, B., Cinti, A., Mazzocchini, F.J. “The Dark Side of Tourism's Implications on the 2016 Italian Earthquake: Results From a Structural Equation Modeling Study”, Journal of Strategic Innovation and Sustainability Vol. 15(7) 2020
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2024
Giovannetti, Marta, Hu, Lala, Kulaga, Barbara, Cedrola, Elena,
AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
in Global Fashion Management Conference;
04.02 Abstract in atti di convegno » scheda U-PAD -
2024
Cedrola, E., Kulaga, B., Li Pomi, G.,
Blockchain: technology transforming the fashion industry
in Digital Transformation for Fashion and Luxury Brands: Theory and Practice: Palgrave; Cham,
Palgrave Macmillan;
pp. 27
- 46
(ISBN: 9783031355882,9783031355899,9783031355912)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2023
Gaweła, A., Giovannetti, M., Li Pomi, G., Stefańska, M., Olejnika, I., Kulaga, B., Cedrola, E.,
Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs
in STUDIES IN HIGHER EDUCATION; on line; London,
Taylor & Francis;
pp. 1
- 20
(ISSN: 0307-5079)
[» web resource]
01.01 Articolo in Rivista » scheda U-PAD -
2023
Giovannetti, Marta, Cardinali, Silvio, Kulaga, Barbara, Amadio, Giulia,
State of Art of HEI Sales Education in Digital Age: A Literature Review
in Fostering digital skills and competencies in Higher education; Poznan,
Bogucki Wydawnictwo Naukowe;
pp. 100
- 135
(ISBN: 978-83-7986-376-1)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2023
Cedrola, E., Giovannetti, M., Li Pomi, G., Kulaga, B.,
Post quake: a territorial marketing approach to respond to natural disaster disruption
in 22 nd International Marketing Trends Conference; Paris,
ESCP;
pp. 1
- 9
(ISBN: 978-2-490372-16-4)
[» web resource]
04.01 Contributo in atti di convegno » scheda U-PAD -
2023
Giovannetti, Marta, Kulaga, Barbara, Hu, Lala, Cedrola, Elena,
Avatar fashion and cultural identity in the metaverse
in Conference Proceedings "Marketing per il benessere, la salute e la cura", XX SIM Conference Firenze, 20-21 ottobre 2023; Digital Marketing; Roma,
Società Italiana di Marketing;
pp. 1
- 6
(ISBN: 978-88-947829-0-5)
[» web resource]
04.01 Contributo in atti di convegno » scheda U-PAD -
2022
Cedrola, E., Giovannetti, M., Li Pomi, G., Kulaga, B., Mlakar, A., Pavlakovič, B.,
Recovery and reconstruction after a natural disaster, using a territorial marketing approach
in 17th International Conference of the Academy of Global Business Research and Practice Managing Business and Economic Recovery: Perspectives in Theory and Practice; 1; Dubai,
Academy of Global Business Research and Practice;
pp. 751
- 775
(ISBN: 979-8-9876701-0-1)
[» web resource]
04.01 Contributo in atti di convegno » scheda U-PAD -
2022
Kulaga, B., Cedrola, E.,
Gender stereotype and Influencers’ role in genderless fashion
in Proceedings of the 5th International Conference on Gender Research; 5 1/2022; Reading, UK,
Academic Conferences International Limited;
pp. 317
- 321
(ISBN: 978-1-914587-29-0)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2021
Cardinali, Silvio, Kulaga, Barbara, Giovannetti, Marta,
Using the Film Process for Sales Education: The Results of an EU project
in 17th International CIRCLE Conference, "Virtual Academic Reality”, 8th - 9th April, 2021, Online;
Circle International;
pp. 36
- 36
[» web resource]
04.02 Abstract in atti di convegno » scheda U-PAD -
2021
Cardinali, Silvio, Kulaga, Barbara, Giovannetti, Marta,
Using film process for Sales Education: the results of EU projects
in INTERNATIONAL JOURNAL OF MANAGEMENT CASES; 23; Celtenham,
Pallas Press;
pp. 3
- 47
(ISSN: 1741-6264)
[» web resource]
01.01 Articolo in Rivista » scheda U-PAD -
2021
Cardinali, Silvio, Giovannetti, Marta, Kulaga, Barbara, Forzoni, Leonardo,
Sales Tech Infusion: a case study in the medical device industry
in 17th International CIRCLE Conference, "Virtual Academic Reality”, 8th - 9th April, 2021, Online;
Circle International;
pp. 54
- 54
[» web resource]
04.02 Abstract in atti di convegno » scheda U-PAD -
2018
Cardinali, Silvio, Giovannetti, Marta, Kulaga, Barbara,
The Role of Sales Stereotypes in Students’ Perception
in 7th Research Symposium of the Society for the Global Business and Economic Development;
Society for Global Business and Economic Development;
pp. 338
- 338
(ISBN: 978-0-9797659-4-0)
[» web resource]
04.01 Contributo in atti di convegno » scheda U-PAD
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2023/2024
Insegnamento Classe Mutuazione Calendario IMPRESA SOSTENIBILE NELLA GREEN ECONOMY - Mod.a impresa sostenibile nella green economy Dipartimento di Economia e diritto
L-33, L-12(m) -
Impresa sostenibile nella green economy - Impresa sostenibile nella green enonomy Classe: L-12
LABORATORIO DI MARKETING TERRITORIALE Dipartimento di Economia e diritto
L-33, L-18(m) -
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2022/2023
Insegnamento Classe Mutuazione Calendario IMPRESA SOSTENIBILE NELLA GREEN ECONOMY - Mod.a impresa sostenibile nella green economy Dipartimento di Economia e diritto
L-33 LABORATORIO DI MARKETING TERRITORIALE Dipartimento di Economia e diritto
L-33
-
2021/2022
Insegnamento Classe Mutuazione Calendario LABORATORIO DI MARKETING TERRITORIALE Dipartimento di Economia e diritto
L-33
- SECS-P/08 - Economia e gestione delle imprese
- Informazione non pervenuta
- Oggetto del finanziamento: Digitalisation for sustainable development of SMEs (DiSuDeSME)
- Tipologia: 11.02 Progetti UE e internazionali
- Bando competitivo: yes
- Parole chiave: Digitalisation,SME's,sustainable development
- Anno di avvio: 2022
- Durata: 24
- Sito Web:
- Oggetto del finanziamento: ReTOURn - Recovery Tourism after Natural disasters - Riattivare il Turismo dopo un disastro Naturale
- Tipologia: 11.02 Progetti UE e internazionali
- Bando competitivo: yes
- Parole chiave: Management,Natural Disasters,training,Turism
- Anno di avvio: 2021
- Durata: 30
- Sito Web: https://retourn.eu/
- Oggetto del finanziamento: FODIGRET - Fostering Digital and Green Transformation in SMEs
- Tipologia: 11.02 Progetti UE e internazionali
- Bando competitivo: yes
- Parole chiave: Business education,digital transformation,green transformation.,SMEs
- Anno di avvio: 2021
- Durata: 24
- Sito Web: https://en.ktu.edu/projects/fostering-digital-and-green-transformation-in-smes-project-fodigret/
- Informazione non pervenuta