International Marketing

The course will provide a general, unifying framework to synthesize the valuable and practical
knowledge of the seminal articles about International Business Strategy published in the
Harvard Business Review, Sloan Management Review, and California Management Review. The course will show how this knowledge can be applied to real businesses engaged in international expansion programs, especially as they venture into high-distance markets.

At the end of the course, the student: 1) will be able to understand the functioning and
the strategy of multinational enterprises; 2) will be able to write a literature review on a relevant topic in International Business Strategy or to use the acquired concepts, frameworks, and tools in order to analyze the international strategy of a selected multinational enterprise;

8 CFU for both attending and non-attending students:

Part I: Core concepts

1) The strategy of international business and its conceptual foundations;
2) A unifying framework to analyse international business strategy;
3) The critical role of firm-specific advantages;
4) The nature of home country location advantages;
5) The problem with host country location advantages;
6) Combining firm-specific advantages and location advantages in a multinational network;

Part II: Functional Issues
7) International innovation;
8) International sourcing and production;
9) Managing managers in the multinational enterprise;

Part III: Dynamics of Global Strategy
10) Emerging economy of multinational enterprises
11) International strategies of corporate social responsibility
12) International strategies of corporate environmental sustainability

• 1.  (A) Alain Verbeke & I. H. Ian Lee, Loyola International Business Strategy - 3rd Edition - Rethinking the Foundations of Global Corporate Success Cambridge University Press, Cambridge (UK), 2021 » Pagine/Capitoli: tutto
• 2.  (C) Robert M. Grant Contemporary Strategy Analysis, 10th Edition Wiley, New York, 2019 » Pagine/Capitoli: chapter 1
• 3.  (C) Peter Buckley International Business Strategy: theory and practice Routledge, New York, 2015
• 4.  (C) Bartlett, C. A., & Beamish, P. W. Transnational management: text cases and readings in cross border management Cambridge University Press., Cambridge, UK, 2018

In addition to face-to-face teaching, students will be able to take advantage of additional materials, which will be uploaded to the TEAM platform.

• Frontal lecturing, analysis of case studies, guidance to writing a literature review or other paper
  on a relevant topic in International Business Strategy.

• Both written and oral exam: the student will submit (at least 72 hours before the exam to
  ernesto.tavoletti@unimc.it, as a .docx named 'Name_Surname.docx'), present and discuss an 8,000-9,000 words paper: a literature review paper (on a relevant topic in International Business Strategy) or a paper that uses the acquired concepts, frameworks, and tools to analyze the international strategy of a selected multinational enterprise. The content of the paper has to be proposed, discussed, and approved by the instructor before drafting and submission. The paper will be evaluated based on its originality, relevance, rigour, completeness, and clarity. The exam aims at evaluating the student's ability in critical thinking, writing a paper, presenting and defending a paper.
  
  

English is the only language for this course

English is the only language for this course