There are no specific prerequisites

After completing this module, students will be able to:
. Knowledge and understanding:
-Understand the importance of knowledge and creativity in the function of innovation and sustainable tourism development;
-Know about the impact and effectiveness of processes and phases of creation and innovation
. Applying knowledge and understanding:
-Achieve originality in developing and applying new strategies in prospective professional contexts;
-Analyse innovation and creative tourist entrepreneurship in the context of globalization;
. Making judgements: Improve capacities to handle complexity and formulate policies even with incomplete data.
. Communication: Enhance the knowledge based persuasion and communication with specialist and non-specialist audiences.
. Learning skills: Develop self-confidence.

The course focuses on the analysiis of creative and innovative strategies applied to tourism solutions, products and services.
The course will stress on:
Recognition of professional and personal skills needed to be successful HR in tourism;
Exam of emotional intelligence as competitive asset in tourism and hospitality establishments;
Use of academic analysis to identify new trends for tourism development in different world contexts;
Identification of tourism targeted users in view of marketing strategies and destination branding tactics;
Exploration of sustainable and responsible tourism practices.

• 1.  (A) Richards G., Wilson J. Tourism, Creativity and Development Routledge, London, 2014 » Pagine/Capitoli: 200
• 2.  (C) Marc Anthony Camilleri The Branding of Tourist Destinations: Theoretical and Empirical Insights University of Malta Publisher, Malta, 2018 » Pagine/Capitoli: Chapters:The Branding of Tourist Destinations: Theoretical and Empirical Insights

Will be studied the entire book: Richards G., Wilson J., Tourism, Creativity and Development, Routledge, 2014.
Additional reading materials along with handouts, audio-visual, slides, might be provided during the course or it will be possible to download them from the teacher's web page.

• - Lectures dialogues
  - Exercises in small and medium group
  - Vision of audio-visual materials
  - Analysis of case studies
  - Production (educational project, presentation of a topic)
  

• The exam is oral.
  It consists of a series of questions aimed at ascertaining the knowledge of the student on disciplinary contents/paradigms and methodologies presented in class as well as in the text book(s). Students will also present and discuss a case study using techniques explored in the course. During the exam will be evaluated: knowledge learning and critical understanding (50%), independent judgment (25%), communication skills (25%).

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