There are no specific prerequisites

After completing this module, students will be able to:

. Knowledge and understanding:

• Understand the importance of knowledge and creativity in the function of innovation and sustainable tourism development;
• Know about the impact and effectiveness of processes and phases of creation and innovation in turim industry

. Applying knowledge and understanding:

• Achieve originality in developing and applying new strategies in prospective professional contexts;
• Analyse innovation and creative tourist entrepreneurship in the context of globalization;

Making judgements:

• Improve capacities to handle complexity and formulate policies even with incomplete data.

.Communication:

• Enhance the knowledge based persuasion and communication with specialist and non-specialist audiences.

.Learning skills:

• Develop self-confidence.

The course focuses on the analysiis of creative and innovative strategies applied to tourism solutions, products and services.

The course will stress on:

• Recognition of professional and personal skills needed to be successful HR in tourism;
• Exam of emotional intelligence as competitive asset in tourism and hospitality establishments;
• Use of academic analysis to identify new trends for tourism development in different world contexts;
• Identification of tourism targeted users in view of marketing strategies and destination branding tactics and tools;
• Exploration of sustainable and responsible tourism practices.

(A) Richards G., Wilson J.; Tourism, Creativity and Development; Routledge London; 2014, Chapters: 1,2,3,4,6,7,10, 15, 16, 17, 9781138010628

The recommended text (C) is not mandatory. It is recommended to provide supplementary perspectives to the ones presented in class. The exam can be passed even without studying the recommended textbook.

(C) Marc Anthony CamilleriThe Branding of Tourist Destinations: Theoretical and Empirical InsightsUniversity of Malta Publisher Malta; 2018; ? 978-1787693746 Chapters:The Branding of Tourist Destinations: Theoretical and Empirical Insights

Possibly, additional reading materials along with handouts, audio-visual, slides, might be provided during the course or it will be possible to download them from the teacher's web page.

• • Interactive Lectures
  • Exercises in small and medium groups
  • Vision of audio-visual materials
  • Analysis of case studies
  • Self-Production (educational project, presentation of a topic)

• The exam is oral in English.

  There is no intermediate test.

  The exam consists of a series of questions aimed at ascertaining the knowledge of the student on disciplinary contents/paradigms and methodologies presented in class as well as in the text book(s).

  Students will also present and discuss a case study using strategies and techniques explored in the course. During the exam will be evaluated:

  The exam will consist of a series of questions aimed at ascertaining:

  
  

  • knowledge and ability to understand texts: 20% of the total overall assessment;
  • ability to make connections among topics .20% of the total overall assessment;
  • ability to apply knowledge. 20% of the total overall assessment;
  • independent judgment and critical thinking. 20% of the total overall assessment;
  • transposition of the knowledge acquired in terms of professional usability; 20% of the total overall assessment;

  The exam will focus on the topics covered in the course:

  • Recognition of professional and personal skills needed to be successful HR in tourism;
  • Exam of emotional branding and story telling as competitive strategies in tourism and hospitality establishments;
  • Use of academic analysis to identify new trends for tourism development in different world contexts;
  • Application and efficacy of Marketing Persona;
  • Presentatipn and discussion of sustainable and responsible tourism practices.

  
  

  The effectiveness of the communication will also be assessed by the quality of the presentation which must be correct from a grammatical and syntactic point of view, demonstrating a good mastery of the scientific-disciplinary vocabulary.

English