There are no specific prerequisites

After completing this module, students will be able to:

. Knowledge and understanding:

• Understand the importance of knowledge and creativity in the function of innovation and sustainable tourism development;
• Know about the impact and effectiveness of processes and phases of creation and innovation in tourism industry

. Applying knowledge and understanding:

• Achieve originality in developing and applying new strategies in prospective professional contexts;
• Analyse innovation and creative tourist entrepreneurship in the context of globalization;

Making judgements:

• Improve capacities to handle complexity and formulate policies even with incomplete data.

.Communication:

• Enhance the knowledge based persuasion and communication with specialist and non-specialist audiences.

.Learning skills:

• Develop self-confidence.

The course focuses on the study of creative and innovative strategies applied to tourism industry products and services.

The course will stress on:

-Recognition of professional and personal skills needed to be a successful HR in tourism;

 -Assessment of emotional branding and story telling as competitive tourism marketing strategies ;

 - Analysis to identify international resouces and trends for tourism development and cultural heritage preservaton in different geographic contexts;

- Identification of tourism targeted consumers for niches tourism;

- Exploration of sustainable and responsible tourism practices.

(A) Lindroth K., Ritalahti J., Soisalon-Soininen T., “Creative Tourism in Destination Development”, in: Tourism Review, pp.1-8 Vol 62, No 3+4/2007

(A) Carvalho, R., Costa, C. & Ferreira, A., “Review of the theoretical underpinnings in the creative tourism research field”, in: Tourism & Management Studies, 15(SI), 11-22, pp.11-19 DOI: https://doi.org/10.18089/tms.2019.15SI02

(A) Duxbury N., Albino S., Pato de Carvalho C. (Eds), “Domestic and international creative tourists in Portugal: Insights for practitioners”, in: Creative Tourism: Activating Cultural Resources and Engaging Creative Travellers, CAB International, Boston 2021 pp.30-36 DOI: 10.1079/9781789243536.0004

(A)Richards, G. “Trends and Challenges in Creative Tourism”, Paper presented at the International Conference on Creative Tourism, Barcelona, December, 9th - 10th 2010, pp.1-10

https://www.academia.edu/9448487/Trends_and_Challenges_in_Creative_Tourism

(A)Duxbury N., Richards G., “Towards a research agenda for creative tourism: developments, diversity, andDynamics”, in: A Research Agenda for Creative Tourism, Edward Elgar Publishing, Inc., Northampton/ Mass. 2019 pp.1-14 https://doi.org/10.4337/9781788110723

(A)Cabeça, S., Gonçalves, A. R., Marques, J. F. & Tavares, M. “Mapping intangibilities in creative tourism territories through tangible objects: a methodological approach for developing creative tourism offers”  in: Tourism & Management Studies, 15(SI), 2019 42-49

 DOI: https://doi.org/10.18089/tms.2019.15SI05

(A)Cloke P., “Creativity and Tourism in Rural Environments”, in Tourism, Creativity and Development, Routledge, London 2014 pp.37-48, ISBN13: 978–0–415–42756–2 (hbk) ISBN13: 978–0–203–93369–5 (ebk)

All the above seven listed articles (Adopted texts) will be uploaded on the teacher's online webpage, under the designated course' section.

The 6 CFU program is designed both for attending and non-attending students: there are no program distinctions between attending and non-attending students, in both cases the texts marked as adopted (A) will be studied as per pages indication..

The teaching will be delivered entirely in English.

All the studying listed materials (Adopted texts) will be availabe to students in full text on the teacher's online webpage, under the designated course' section .

• Course with a theoretical-applicative didactic approach, also based on the analysis of case studies.

  
  

  
  

   Interactive lectures

   Classroom exercises/group work

   Field research scholars/experts interventions

   Viewing of audiovisual materials

   Case study analysis

   Self-productions (educational project, presentation of a topic)

• The exam is oral in English.

  There is no intermediate test.

  The exam consists of a series of questions aimed at ascertaining the knowledge of the student on disciplinary contents/paradigms and methodologies presented in class as well as in the.study materials (Adopted texts).

  Students will also present and discuss a case study using strategies and techniques explored in the course. During the exam will be evaluated:

  The exam will consist of a series of questions aimed at ascertaining:

  
  

  • knowledge and ability to understand texts: 20% of the total overall assessment;
  • ability to make connections among topics .20% of the total overall assessment;
  • ability to apply knowledge. 20% of the total overall assessment;
  • independent judgment and critical thinking. 20% of the total overall assessment;
  • transposition of the knowledge acquired in terms of professional usability; 20% of the total overall assessment;

  The exam will focus on the topics covered in the course:

  Recognition of professional and personal skills needed to be a successful HR in tourism;

  Assessment of emotional branding and story telling as competitive tourism marketing strategies ;

   Analysis to identify international resouces and trends for tourism development and cultural heritage preservaton in different geographic contexts;

  Identification of tourism targeted consumers for niches tourism;

  Exploration of sustainable and responsible tourism practices.

  
  

  The effectiveness of communication will also be assessed throught the oral presentation which must be performed in grammatical and syntactic corectdness, with a good mastery of scientific-disciplinary vocabulary.

The teaching will be delivered entirely in English.

English