None

Through the Module and the preparation of the related report, students will develop skills in analyzing tourism destinations’ strengths and weaknesses and defining coherent improvement strategies.

The Module includes:

_a one-day field trip to a tourism destination, with visits and debates regarding both cultural heritage and tourism enterprises (12 hours);

_a preparatory lesson aimed at acquiring knowledge and investigative tools needed during the trip (4 hours);

_an analysis lesson to critically discuss the experience developed during the trip (4 hours).

(A) Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism management, 44, 34-45.

(A) Breiby, M. A., Duedahl, E., Øian, H., & Ericsson, B. (2020). Exploring sustainable experiences in tourism. Scandinavian Journal of Hospitality and Tourism, 20(4), 335-351.

All online materials that will be specified on the teacher webpage during the course will have to be considered part of the teaching program.

All online materials that will be specified on the teacher webpage during the course will have to be considered part of the teaching program.

The course is held entirely in English.

Attendance is mandatory for at least 70% of the total hours.

• _Field Trip

  _Lectures

  _Case studies

  _Class discussions conducted by the teacher

  _Role playing

  
  

• The students will produce a report analyzing the strengths and weaknesses of one of the organizations visited during the trip and making proposals for improvement.

  The final evaluation will be based 40% on participation and involvement during lessons and the trip, and 60% on the completeness, originality, and incisiveness of the report produced. 

  
  

The course is held entirely in English.

English