Good digital skills and experience in web browsing and searching.
Basics of Touristic management and place branding.
The previous attendance of the course "Place Branding and Rural Development" and "Tourism and Heritage Management" is not mandatory but strongly recommended.

Upon completion of this laboratory, students will be able to:
. Reflect critically on the impact of digital technologies on Tourism, inside the perspective of a co-creative and collaborative framework
. Critically discuss the factors affecting organizational changes (and resistance to changes) in a quality framework
. Discuss co-creative and collaborative eTourism concepts, definitions and principles
. Develop an eTourism program, evaluating the requirements, opportunities, returns and risks
. Contribute to the editing of collaborative digital resources
. Demonstrate good analysis and communication skills

Course topics:
1. A new digital era for tourism: from Web 2.0 to Web of data
2. User-centred and collaborative digital development strategies
3. A quality framework for digital resources: requirements, development and evaluation methodologies
4. Official, semi-official and open digital channels for destination marketing
5. Use, re-use and participation in the digital era: licences, limits, methodologies
6. The impact of Wikipedia, multimedia Commons, WLM and WikiVoyage on tourism.

• 1.  (A) Z. Andreopoulou et al. Tourism and new media Franco Angeli, Milano, 2016 » Pagine/Capitoli: Angeli (chapters 1, 2, 4, 5, 6, 10, 11, 14), total pp. 70

• The laboratory will have a seminar format with presentations of each topic (with national and international case studies) by the instructor, with following discussion.
  In-class hands-on activities, individual and group assignments, and seminars and field trips with key informants will be an essential part of the laboratory.
  
  The modalities of each course's provision, as well as the related teaching methodologies, may vary based on the eventual further Ministerial or University dispositions with reference to the health emergency.

• Students have to:
  1. guarantee a minimum 70% attendance to the laboratory
  2. play an active part in discussions and hands-on activities
  3. write an individual report about a case study. Topics and case studies selection & initial reference list for the report will be discussed with the instructor within the first half of the laboratory.

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