Stefania Mase'
Stefania Mase'
Professoressa a contratto
- Contatti
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- E-mail s.mase@unimc.it
- E-mail masestef@gmail.com
Informazione non pervenuta
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2024
Mase, Stefania, Giovannetti, Marta, Colapinto, Cinzia, Cedrola, Elena,
Decoding luxury fashion's commitment to gender equality: unveiling the truth behind communication strategies and sustainable activism
in 2024 Global Fashion Management Conference at Milan;
04.02 Abstract in atti di convegno » scheda U-PAD -
2020
Mase', S., Cedrola, E., Cohen Cheminet, G., Davino, C.,
Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands
in INTERNATIONAL JOURNAL OF ARTS MANAGEMENT; Volume 22 Number 3; Montreal,
HEC Montréal;
pp. 55
- 66
(ISSN: 1480-8986)
[» web resource]
01.01 Articolo in Rivista » scheda U-PAD -
2019
Masè, S., Cohen-Cheminet, G., Cedrola, E.,
Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes
in GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING; online; Seoul,
Gamma Conference;
pp. 348
- 353
(ISSN: 2288-825X)
[» web resource]
01.01 Articolo in Rivista » scheda U-PAD -
2019
Masè, S., Huaman Ramirez, R, Cedrola, E.,
Measurement Scale of Aesthetic Style: Scale Refinement and its Effect on Brand Quality and Brand Loyalty
in 10th International Research Meeting in Business and Management; Nice,
IPAG;
pp. 1
- 15
04.01 Contributo in atti di convegno » scheda U-PAD -
2019
Cedrola, E., Silchenko, K., Masè, S.,
Arena Water Instinct: Innovation built-in the company DNA
in Process innovation in the global Fashion Industry; New York,
Palgrave Macmillan US;
pp. 73
- 98
(ISBN: 978-1-137-52351-8)
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2018
Masé, S., Cedrola, E., Davino, C., Geneviève, Cohen-Cheminet,
Consumers Reaction to Artification
in Proceedings EMAC 2018; Glasgow,
University of Glasgow - Emac;
pp. 1
- 7
(ISBN: 978-1-5272-1911-3)
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2018
Masè, S., Cedrola, E., Davino, C., Cohen-Cheminet, G.,
Art-based secondary associations for luxury brands
in LUXURY, THE ART OF CREATING EMOTIONS IN A FAST MOVING & GLOBAL WORLD; Montecarlo,
International University of Monaco - INSEEC Business School;
pp. 1
- 18
04.01 Contributo in atti di convegno » scheda U-PAD -
2018
Cedrola, Elena, Fantini, G., Masé, S.,
Cultural distances, linguistic differences, and marketing: what challenges?
in Linguistica e comunicazione d'impresa. Linguaggi e competenze - Linguistics and business communication. Languages and competences - Linguistik und Unternehmenskommunikation. Sprachen und Kompetenzen; Macerata,
Eum;
pp. 105
- 127
(ISBN: 978-88-6056-579-2)
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2017
Cedrola, Elena, Cohen Cheminet, G., Masé, S.,
Is the Artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model
in Proceedings of the Global Fashion Management Conference; 1; Vienna,
GFMC;
pp. 1
- 8
(ISBN: 2288825X)
[» web resource]
04.01 Contributo in atti di convegno » scheda U-PAD -
2017
Mase', Stefania, Cohen-cheminet, Geneviève, Cedrola, Elena,
The process of artification for luxury brands searching for a new balance between ethics and aesthtics
in LUXE ENJEUX, DEFIS ET PERSPECTIVES; 1; Parigi,
ISTEC - Ecole Superieure de Commerce et Marketing;
pp. 1
- 24
04.01 Contributo in atti di convegno » scheda U-PAD -
2017
Masé, S., Cedrola, Elena,
Louis Vuitton’s Art-based Strategy to Communicate Exclusivity and Prestige
in Fashion Branding and Communication: Core Strategies of European Luxury and Premium Brands; New York,
Palgrave Macmillan;
pp. 155
- 184
(ISBN: 978-1-137-52343-3)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2017
Mase', Stefania, Silchenko, Ksenia,
The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
in Fashion Branding and Communication: Core Strategies of European Luxury Brands; 2; New York,
Palgrave Macmillan US;
pp. 125
- 153
(ISBN: 978-1-137-52342-6,978-1-137-52343-3)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2016
Masé, S., Cedrola, Elena,
The process of artification for luxury brands searching for a new balance between ethics and aestethics
in Visualizing consumer culture, commodifying visual culture in the English-speaking word; 1; Parigi,
Université Sorbonne Nouvelle - Paris 3;
pp. 1
- 10
04.01 Contributo in atti di convegno » scheda U-PAD -
2015
Mase', S., Cedrola, Elena,
Ar(Re)tailing: Retailers new art galleries?
in Proceedings of the 14th International Congress Marketing Trends; 1; Parigi,
ESCP Europe;
pp. 1
- 15
(ISBN: 9782953281125)
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2015
Cedrola, Elena, Mase', Stefania, Geneviève, Cohen Cheminet,
Le aziende del lusso a sostegno dell’arte: una visione strategica della relazione arte e impresa
in Il Marketing al servizio delle città. Beni culturali e rivitalizzazione urbana; Roma,
Società Italiana di Marketing;
pp. 1
- 6
(ISBN: 9788890766244)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2015
Cedrola, Elena, Mase', Stefania,
The Italian Network Contract of “Polo Alta Moda Area Vestina”: From a Territorial Net to a System of Excellences
in Redesigning worldwide connections; 1; Newcastle,
Cambridge Scholars Publishing;
pp. 61
- 76
(ISBN: 9781443883801)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD -
2014
Cedrola, Elena, Mase, S.,
The territorial vocation between the systemic approach and the situationist approach: analysis of a culture driven collaboration between Made in Italy through the case of the Polo Alta Moda Area Vestina Contract Network - La vocazione territoriale tra approccio sistemico e situazionista: analisi di una collaborazione culture driven tra aziende del made in Italy attraverso il caso del Contratto di Rete Polo Alta Moda Area Vestina
in IL CAPITALE CULTURALE; 10; Macerata,
EUM;
pp. 585
- 612
(ISSN: 2039-2362)
01.01 Articolo in Rivista » scheda U-PAD -
2013
Cedrola, Elena, Masè, S.,
The Italian Network Contract of “Polo Alta Moda Area Vestina”: from a territorial net to a system of excellences
in WCSA (World Complexity Science Academy) IV Conference; Tenerife Spain, 16th December 2013,
WCSA (World Complexity Science Academy);
pp. 1
- 16
04.01 Contributo in atti di convegno » scheda U-PAD -
2012
Cedrola, Elena, Mase', Stefania,
Nets and networks supporting firms internationalization process
in The proceedings of the International Conference Marketing Trends; 2012; Paris,
Paris-Venice: Marketing Trends Association;
pp. 1
- 33
(ISBN: 9782953281125)
[» web resource]
02.01 Contributo in volume (Capitolo o Saggio) » scheda U-PAD
-
2024/2025
Insegnamento Classe Mutuazione Calendario INTERNATIONAL MARKETING - International marketing - mod.b Dipartimento di Economia e diritto
LM-77, LM-16(m)
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2023/2024
Insegnamento Classe Mutuazione Calendario INTERNATIONAL MARKETING - International marketing - mod.b Dipartimento di Economia e diritto
LM-77
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