The class from 9 to 11 on Thursday 17^th May is replaced by the seminar on Brand Management, entitled “WHAT IS BRANDING FOR A COMPANY – A LOGO, ONE OF COMPANY’S FUNCTION OR MAYBE AN ESSENCE OF COMPANY’S PERSONALITY? BRAND MANAGEMENT SCOPE AND EXECUTION IN THE INTERNATIONAL PERSPECTIVE ON THE EXAMPLE OF UNICREDIT”. The seminar will take place in room E (2° floor of Piazza Strambi building) from 9 to 12:30. Students are kindly advised to attend it.