Good digital skills and experience in web browsing and searching.
Basics of Touristic management and place branding.
The previous attendance of the ITourDem courses "Place Branding and Rural Development" and "Tourism and Heritage Management" is not mandatory but strongly recommended.

Upon completion of this laboratory, students will be able to:
- Reflect critically on the impact of digital technologies on Tourism, inside the perspective of a co-creative and collaborative framework, including customers reviews
- Critically discuss the factors affecting organizational changes (and resistance to changes) in a quality framework
- Discuss co-creative and collaborative eTourism concepts, definitions and principles
- Evaluate an eTourism program, considering its requirements, opportunities, returns and risks
- Contribute to the editing of collaborative digital resources
- Demonstrate good analysis and communication skills

Laboratory topics:
1. A quality framework for digital resources: theory, requirements, development, management and evaluation, with a focus on the methods for evaluating a tourism eService
2. Digital channels for DMOs
3. The voice of tourists: reviews & co.
4. Collaborative Web & Tourism: the Wikimedia ecosystem.

• 1.  (A) Z. Andreopoulou et al. Tourism and new media Franco Angeli, Milano, 2016 » Pagine/Capitoli: Angeli (chapters 1, 2, 4, 5, 6, 10, 11, 14), total pp. 70

• The laboratory will have a seminar format with presentations of each topic (with national and international case studies) by the instructor, with following discussion.
  In-class hands-on activities, individual and group assignments, and seminars and field trips with key informants will be an essential part of the laboratory.
  
  The modalities of each course's provision, as well as the related teaching methodologies, may vary based on the eventual further Ministerial or University dispositions with reference to the health emergency.

• Students have to:
  1. guarantee a minimum 70% attendance to the laboratory (7 classes of 3 hours on 10);
  2. play an active part in discussions and hands-on activities;
  3. write an individual final report. Topics and case studies discussed during the sessions, or selection & initial reference list discussed with the instructor.
  This report has to be conceived as a travel diary, based on the template provided by the instructor.

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