Good digital skills and experience in web browsing and searching.

Basics of Tourism management and place branding.

The previous attendance of the ITourDem courses "Place Branding and Rural Development" and "Tourism and Heritage Management" is not mandatory but strongly recommended.

Upon completion of this laboratory, students will be able to:

- Reflect critically on the impact of digital technologies on Tourism, inside the perspective of a co-creative and collaborative framework, including toruists' reviews

- Discuss co-creative and collaborative eTourism concepts, definitions and principles

- Evaluate an eTourism program, considering its requirements, opportunities, returns and risks

- Focusing the value of collaborative digital resources

- Demonstrate good analysis and communication skills.

Laboratory topics:

1. A quality framework for digital resources: theory, requirements, development, sustainability, with a focus on the evaluation methods for a tourism digital service;

2. Digital channels for DMOs;

3. The voice of tourists: quality and use of reviews

4. Collaborative Web & Tourism: the Wikimedia ecosystem.

The instructor will propose some readings to support the learning topics. The study of these resources is not mandatory but recommended.

A general resource to start from could be: Z. Andreopoulou et al. Tourism and new media, Franco Angeli, 2016 (chapters 1, 2, 4, 5, 6, 10, 11, 14), total pp. 70.

• The laboratory will have a seminar format made of presentations of the topics (with national and international case studies) by the instructor and a following discussion.

  The active participation to hands-on activities, and individual and group assignments, will be essential. The instructor will evaluate how much the students play an active part in discussions and hands-on activities.

• To obtain a positive evaluation and the consequent credits, students have to:

  1. guarantee a minimum of 70% attendance to the laboratory (5 classes of 3 hours on 7);

  2. play an active part in discussions and hands-on activities;

  3. write an individual final report ("travel diary") including all the topics and case studies discussed, according to the template provided by the instructor.

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